Currently, TikTok is one of the most popular platforms. No wonder, if many brands and marketers try to use TikTok ads as a marketing tool.
If you are a marketer, it’s time to consider TikTok as a marketing tool to improve business performance.
According to Hootsuite, TikTok has 800 million monthly active users. With the number of active users like that, TikTok beat LinkedIn (660+ million), Reddit (430+ million), to Twitter (+340 million).
From this data, you will potentially reap the benefits of placing ads on TikTok.
So how do you install TikTok ads? Glints will explain to you all about it.
How to Install TikTok Ads
- Create a TikTok ads account
First, visit the TikTok ads site, then click the ‘Create an Ad Button’ in the upper right corner.
- Create a TikTok ads campaign
After having a TikTok ads account later on the dashboard there will be various menus available.
Select the ‘Campaign’ menu then click the ‘Create’ button to start creating TikTok ads.
After that, choose your campaign goals first. Reporting from the Social Media Examiner, there are three options that you can choose from, namely traffic, conversions, and app install.
- Set Tiktok ads placement, details and targets
The next step is to determine the ad placement and target market that you will reach from your ad.
Determine your ad placement correctly so that you can reach more markets. In addition to the TikTok platform, you can also place ads on other platforms such as BuzzVideo, News Republic, and others.
Then. fill in display name, image, relevant category, etc. to run your ad later. You can also describe your app or website in 20 words to further clarify what you are advertising.
After that, define the right market targeting. You can determine your own audience, for example, how old is it, gender, interests, etc., so try to determine the right target audience.
- Determine the budget and schedule
The next step is that you have to determine the budget and schedule that you want to create. You can choose to run ads in one day or week with a certain time.
In addition, you can also determine the budget that suits your needs.
After everything is set up correctly, then you just have to wait for approval from TikTok. Once TikTok approves your ad, you can monitor your ad on the dashboard.