Currently, TikTok is one of the most popular platforms. No wonder, if many brands and marketers try to use TikTok ads as a marketing tool.
If you are a marketer, it’s time to consider TikTok as a marketing tool to improve business performance.
- In-Feed videos
This ad is placed at the bottom of a TikTok video. Usually this type of advertising is often used by many people because the price is more affordable.
- Brand takeover
This ad will completely take up the user’s screen within a few seconds of opening the app. After that, the ads will disappear and turn into In-Feed video ads.
- Hashtag challenge
This ad appears on the Discovery page. Usually these ads will encourage users to do the challenge that is happening.
Hashtag challenges can also be used by marketers as a marketing tool.
That’s all about TikTok ads that you need to know