Backlink are one of the important aspects that can determine the position of a website in search engine searches. As a result, the question of what backlink are and how to get free backlink often crosses the heads of most bloggers and web developers.
Learning and understanding the concept of backlink is not easy. The reason is, there are always rules from Google that limit every movement that is considered to be detrimental to many people.
One of them is the presence of the Google Penguin algorithm which is plotted to lower the ranking of sites with the number of irrelevant spam backlink.
Backlink is a term to name a link / link that leads to our website.
Backlinks can be used as a reference to make it easier for users or used for optimization purposes so that our website is more popular in the eyes of search engines.
In terms of benefits, backlinks are divided into two types, namely dofollow and nofollow. The two types of backlinks above are actually no different at all when seen with the naked eye.
However, the dofiollow type of backlink is preferred because it has a high value for search engines, while the nofollow type is relatively less desirable because it does not have a significant effect on the website.
Today, the need for backlinks is growing rapidly along with the rise of SEO-based campaigns as a strategy to attract potential buyers.
So, are there any tips or powerful ways to find High Quality Backlink SEO Strategy?
2. Why are backlinks important?
The backlink model is like an endorsement. Each existing link will give a reputation “vote” to the search engines. This indicates that the content is quality, credible, and useful.
In other words, the more links that point to your website, the higher your search engine ranking will be. The easier it is for internet users to find your website. So, more and more visitors stop by.
The practice of backlinks is not new. In fact, this is the initial foundation of Google’s algorithm known as Page Rank. Although over time Google constantly changes the algorithm, backlinks are still one of their favorite children.
3. How to Create Backlinks ?
Many ask, “What is a backlink? and how to make it?” Backlinks are something that must be known, especially for bloggers. Find out what backlinks are and how to make them simple in this article
Example: if we have a target url https://torracinoid.com and the link explanation is: Website Torracinoid, then the tag/code link that we will create is: Website torracinoid
4. Definition of Backlinks and their functions
Our goal in placing links from our website to other websites is so that our website gains credibility in search engines. And of course to get that credibility, the website that will be carried by our links is a website that already has credibility in the eyes of search engines.
So it is clear that backlinks will enhance the credibility of a website if the website owner concerned pays attention to how to create backlinks correctly. The right way is to create backlinks from two websites that give and receive each other.
As an illustration, when website A puts a link for website B, it indirectly tells the search engine that website A informs the search engine that website B is a trusted website.
Vice versa. That is why exchanging backlinks or in SEO terms is link juice is very important but with a note done by a trusted website.
5. Two Types of Backlinks You Must Know
Link Dofollow Backlink There are several advantages of dofollow links if applied on the website.
Links on the website can be backlinks. The website’s pagerank will increase because of the increasing number of visitors through good search engine rankings. While the lack of dofollow links like.
The number of spam comments that go into comments or comments that are not in accordance with the topic of discussion. Too many links can cause Google to penalize your website.
Link Nofollow Backlink Although rarely used, nofollow is used for various things, such as:
Maintain the quality of SEO in search engines. Minimize spam comments. Links become more stable and Google will easily follow suit.
6. How to make a difference between dofollow backlinks and nofollow backlinks
Nofollow is an HTML attribute whose job is to code Google and other search engines to ignore the ‘SEO value’ of certain links. In short, the HTML nofollow attribute keeps Google from following embedded links or URLs.
Nofollow links are usually used for ‘bad’ links. For example, a domain that has a bad rate or a link that can cause spam, such as a link in the comments column.
Instead, dofollow actually gives a signal to Google to follow the link. The dofollow link type is actually the default, aka you don’t need to configure anymore. Google will automatically follow every link embedded in an article or web page.
Usually dofollow links are embedded in the targeted keywords. This is to strengthen the SEO value of a content. You can manually check whether the link is dofollow or nofollow. You do this by looking at the line of code.
The following is an example of writing a dofollow link: torracinoid
Dofollow links like this are usually also to provide support to other domains so that they can provide stronger ‘SEO power’. This not only benefits the link giver, but also the domain owner who includes other domain links. So what if a domain whose link must be on the blog page but has a bad reputation? Of course you can use the nofollow option.
You can see the difference between the two types of links above. By default all links are dofollow. To change a dofollow link to a nofollow link, you simply add the ref=”nofollow” variable. The ref=”nofollow” variable is useful for confirming to Google Bot not to crawl or record the listed links. However, if a visitor clicks on the link, they will still be directed to the destination site.
7. Eight Great Backlink Checker Tools
As the name implies, every backlink checker has the main function to find out backlinks on a domain or URL.
There are several data that are usually required in every backlink checker, namely:
Referring Page/URL – Website page or URL that provides a backlink.
Referring Domains – Number of domains that provide backlinks.
Domain and Page Score – Value or rating of domains and pages that provide backlinks.
Backlink Button – Can be anchor text, URL, and image to go to backlink.
Dofollow and nofollow – Information related to backlink types.
However, in order to compete, of course, each backlink checker has its own advantages.
You can check it with the backlink checker tool below.
1. Ahrefs – Backlink Checker
Ahrefs is the most complete digital marketing analysis tool. The features that Ahrefs has are more than sufficient to provide useful analytical data as material for website optimization. Amazingly, there are 16 trillion crawled web pages that are updated every 15-30 minutes! You can also check the backlink index in realtime on Ahrefs. The way to check is also very easy, you just need to go to Ahrefs Site Explorer and enter the link you want to check. Next, you will see backlink data pointing to your site.
You will get data on the top 100 backlinks from the link you are looking for. So you can also see backlinks from competitors’ domains. Ahrefs also helps you track traffic from Google searches to backlink pages. This feature is very rare in other backlink checkers.
Use is not difficult. Can check competitor backlinks. Google search traffic feature. Provide detailed data, such as anchor text distribution, dofollow and nofollow backlinks, domain rating, and others. Can see a list of backlinks in real-time. There is historical backlink data (new and old backlinks) and a list of backlinks that have been lost. Notifications if there are new backlinks or missing backlinks.
2. SEMrush- Backlink Checker
The second best backlink checker tool that is capable of checking backlinks is SEMrush. Because SEMrush is actively crawling around 17 billion URLs per day and has analyzed more than 33 trillion backlinks. To use this tool, you are required to create an account. After that, you just need to type the domain name you want to check in SEMrush Backlink Analysis. Then, you will see the data as below.
The data provided by SEMrush is fairly complete. Seen in the detailed analysis table of each backlink. In fact, SEMrush also has other backlink features. Such as, Backlink Audit, Link Building Tool, and Backlink Gap. You can use all of them so that your backlink process is maximized.
There is information on new and lost backlinks. Identify all incoming backlinks to the domain, subdomain and URL. Information about the quality of the domain giving the backlink and its location. Detect dofollow and nofollow backlinks. Find out which pages have the most backlinks. Track competitor’s backlinks. Comparing the progress of link building up to 5 competitor domains at once. Can be integrated with Google Search Console, Google Analytics, and Majestic. There is a disavow feature so that Google does not index backlinks. There is a disavow feature to reject backlinks.
3. UberSuggest – Backlink Checker
The third backlink checker we recommend is UberSuggest from neilpatel.com. The method is very easy because you can directly check backlinks in UberSuggest Backlink Checker, as shown below. But of course, you are asked to sign up to get more complete data.
Also, on the tab on the left of the screen that says Top Pages, you’ll see the total backlinks per page. And you will see detailed backlink data per page by clicking View All.
Provides an easy-to-read summary of backlinks. Provides historical backlink growth charts. Can see competitor backlinks. There are filters to view backlinks in various data such as, based on geographic area, backlink text, domain score, page score, dofollow and nofollow. There is Organic Monthly Traffic information that shows the estimated traffic that the domain gets from organic searches for a month.
4. Moz Pro – Backlink Checker
If you want full features and in-depth data, maybe Moz Pro which has 40 trillion backlink data can be an option. You just need to type in the domain name you want to search for in Link Research. Then, you will be asked to sign up and, voila! You will be met with data like below.
Moz Pro also provides a Link Intersect feature to compare backlinks on your website with five competitor websites at once. So, you can find out which competitor’s backlinks you don’t have.
Quick download feature per backlink report. The existence of Page Authority data that shows the potential ranking of the page in search engines. Can find out competitors’ backlinks, even compare them. Find broken links, so you can fix them and maintain quality backlinks. Check for spam backlinks to your website.
8. Ten Backlink Seo Strategy
1. Do keyword research – Backlink Seo Strategy
In planning to develop a site, the first thing you do, of course, is planning. Then, the next very important step is what people are looking for when typing these keywords on Google
How to? You can do keyword research using Google Adwords, namely Keyword Tools. This service is provided by Google free of charge. After that, try googling those keywords and see what articles come out.
Generally the type of article will be the same and this can be a sign of what kind of article users are usually looking for. But of course, that doesn’t mean you make the same article, right?
2. Use a domain containing keywords – Backlink Seo Strategy
Entering keywords into the domain will certainly help search engines (search engines) to find out the focus of the site being created. This trick will certainly be very helpful and a recommendation for you to try.
3. Pay attention to SEO plugins – Backlink Seo Strategy
There are several supporting plugins on the site that can help with your site’s SEO. Examples of some WordPress plugins that really help your site’s SEO are Yoast WP SEO or All In One SEO Pack, Google XML Sitemaps, and SEO Friendly Images.
4. Create quality content – Backlink Seo Strategy
Set up a quality content strategy for your site’s readers. Make your readers enjoy all the site content continuously. We recommend that you keep updating your site with original and interesting content for readers. Of course, the content must also be useful and contain SEO keywords.
5. Take advantage of social media – Backlink Seo Strategy
Social media has an important role in search engines. One of the keys to success in SEO is not only creating good content, but also quality and interesting sharing. So, you should also pay attention to social media to improve your site and SEO.
6. Build backlinks – Backlink Seo Strategy
Google’s algorithm will always change from time to time. However, the important thing that will never change in SEO is backlinks. Therefore, build quality backlinks for your site. You can do this continuously and gradually.
When building backlinks for a site is building quality ones. So, use your free time to build quality backlinks and need to be done continuously in stages.
7. Pay attention to the image naming – Backlink Seo Strategy
In addition to some of the things above, another important thing is to optimize each image you upload by inserting Title tags, ALT, and naming image files according to SEO keywords.
8. Ensure the site loads pages quickly – Backlink Seo Strategy
In an SEO strategy guide for beginners, an equally important thing you should pay attention to is checking site speed. The reason, according to a research shows that almost 40 percent of users leave a site that is loaded for more than 3 seconds.
To check the speed of this site you can use the Google PageSpeed Insigt tool to help find out how fast your site’s pages load and get actionable suggestions to increase the speed of the site.
9. Don’t forget to include the link – Backlink Seo Strategy
After that, don’t forget to include internal links and external links. An internal link is a link from a page to another page on the same site. Whereas external links are links that you include that point to other sites.
Well, both internal links and external links will be very helpful for your site. Internal links will help increase user engagement, lower bounce rates, and make it easier for Google to read the pages on your site.
While external links can help you to strengthen the content of your article by including the source of article writing. Quality external links will affect the relevance points and trustworthiness of a page. In this way, the SEO on your site will get a positive value from Google.
Well, a positive value from Google will certainly be enough to help you increase your page rank and then your site traffic.
10. Use LSI Keywords – Backlink Seo Strategy
Google now doesn’t just look at keywords, it understands topics. To ensure that Google understands the topic of your content better, use LSI keywords in the content you create. LSI keywords are words or phrases related to your target keyword.
9. Five Examples of Quality Backlinks
1. Quality backlinks come from trusted and official websites
Which makes it fun: do you get backlinks from websites of well-known universities/tech companies or from websites of people you don’t know? Obviously the first answer, right?
Google also has the same treatment. This concept is known as “domain authority”. The more reliable and quality the site is, the more impactful the backlinked web will be~ This type of link is obviously quite hard to come by, but not impossible.
You can continue to improve the quality of your content so that one day it has the potential to be ogled.
Rest assured, once quoted, organic traffic that leads to your website can increase significantly. This traffic will also help increase the ranking of your website.
2. Keywords also enter the anchor text of the link
You can’t even put a link as long as it’s installed. Anchor text or words that are used as links also have value. Even more so if the anchor text is the keyword you are targeting.
For example: you create an article with the main keyword “learning digital marketing”. Then famous websites quote your writing and the phrase “basic learning digital marketing” in their articles is used as a link to your website. Explain?
Well, there are buts, here. Be careful with this anchor text, don’t be too blatant after ranking. Why? Because Google has the Google Penguin algorithm whose job it is to filter backlinks that have the exact same anchor text.
3. Related topics
Google assesses a quality backlink when the website is still on the same topic. Imagine, you have a website about fishing, but then you get a backlink from a bicycle community website. Can I?
Yes, that’s fine, but search engines will give you a lower value than if your page is quoted by a website that focuses on animal feed.
4. Links in the form of “dofollow”
This criterion is technical but you should not ignore it. Why? Because Google and other search engines ignore backlinks that have “nofollow” in them. So, if you get a backlink that looks like this, obviously it will have no effect on your website ranking.
Well lol! Repost, huh? Relax, fortunately most of the links in the article go to the “dofollow” type links.
Moreover, “nofollow” links are very easy to identify. Anyway, once the lyrics are sure you can immediately judge, “Ah, it doesn’t matter, here.”
These links are usually in the blog comments, press releases, and paid ads. It’s easy? You don’t need to chase backlinks like that.
5. The first given link
The story is that you get a backlink from website A which has a good ranking. Safe! Eh, how come the same website gave the link again a week later? Eh, why a month later give it again? Although it doesn’t matter, but the “value” of the second backlink and so on will not be as great as the first link. It’s better to get 10 links from various websites, rather than getting 10 links from just one website.
10. Seven Ways to Get High Quality Backlink SEO
1. Do your research
Once again you have to remember that the purpose of backlinks is to get top rankings on Google. Therefore, you also have to do research to find out what backlinks other websites have.
Calm! No need to bother. You can use tools to make the job easier.
One of the tools that you can use is Ubersuggest. Through this tool made by SEO expert Neil Patel, you can check competitor backlink data in detail. In fact, you can also listen to data on how strong the website profile is based on the targeted links and rankings. Use the available information to prepare better content and strategies for your website.
2. Linkable assets
After doing research, your basic need now is to build linkable assets aka assets that are worth citing people.
These assets can be blog posts, videos, software, quizzes, surveys, and so on. Anything that has the potential to attract the attention of others.
In many cases, these assets are not created from scratch. It can be said that the content is complete and comprehensive but still interesting. Search engine optimization (SEO) and content marketing usually have a big responsibility in this area.
3. Guest writer / Guest post
As it turns out, the “guest writer” strategy is still quite effective in the backlink world! This method is worth trying, especially when your website is still young.
Later, you will write for other people’s websites. In the article you can usually include a link to your website. Because you can choose the website you want to visit, it will provide a significant organic traffic boost.
Choose a quality website that fits your website niche. If the topic is very disconnected, it might even be considered spam by Google.
4. Visual assets
While not as powerful as text content, visual assets are still important to build. Especially visuals in the form of infographics.
Why? Because this type of content can work both with text and independently. When placed with blog posts, it can clarify the discussion and will make it easier for readers. This will automatically increase people’s engagement when they visit and are very likely to be quoted later.
Meanwhile, he can also be quoted directly to other websites while still including a link to the original source. Win-win!
5. Giving testimonials
There are many company and business websites that really like to include customer testimonials. Take advantage of this! The company is happy, you can also get free backlinks!
To get started, you can review products/services through your own website. Don’t forget to tell the company about your testimonial. They will usually include a link to the website so that the testimonial looks more trusted.
6. Reviews from bloggers
This is the opposite of the fifth point. Here you are a business owner who has a product/service to sell.
To get backlinks so that the online store website appears first, you need to do a slightly different strategy.
You can offer your product/service for free to bloggers in exchange for a review on their blog. In that simple way, your business website can get lots of quality backlinks.
1. Look for bloggers with a niche who might be interested in your product. You can do this by typing in a search engine with specific keywords. Then you can start making a list of potential blogs.
2. The list that has been made must contain a hodgepodge of blogs/webs. Well, filter again until you get a list of promising bloggers who are likely to be interested in your offer.
3. Contact them via professional email. Anyway, compose your offer email as best you can. Do not openly immediately ask for a backlink. Instead, you can submit your product and then let them decide to leave a full review with a link if they are satisfied.
7. Use a social media strategy
Actually the role of social media in building backlinks is still a debate. Even so, social media is still useful to support your website’s SEO.
Good activities and interactions on social media will be very helpful in bringing traffic to the website. That way, people will be more familiar with your website. From here then emerges the potential where later they might provide backlinks.
Social media exposure is not only good for your website, but also for your brand and business in general. So, don’t hesitate to create “shareable” content, let as many people see it as possible, and you just have to wait for the results.
11. Eleven Ways to Create a High Quality Backlink Strategy
1. Creating Unique and Interesting Content
It’s no secret that good content will attract many people to read and refer to it. So, focus on finding new ideas for writing.
Who knows, your article can become a reference for authenticity sites like Wikipedia, which are well-known for providing quality backlinks.
2. Write down the information you are looking for
To be able to present quality content, there are various ways that can be taken, one of which is to find topics of discussion that are in high demand.
3. Think of a list of keywords
Make a list of at least 20 potential keyword plans to write about. Of course, ranking a keyword is pointless if no one is looking for it.
Choose one that has a target monthly search volume of at least 1,000 or 2,000 more. Don’t hesitate to target high-volume keywords. Free yourself from being intimidated by difficult things. If you want to be great!
Even sites that are less than a year old, also have the potential to rank for some high volume keywords. Look for low competition.
The first step, use Google Keyword Planner (GKP) or Long Tail Pro to analyze search volume or competition.
Find keywords related to your basic idea.
Unfortunately, GKP no longer provides data specific to search volume. You can use Neilpatel’s Ubersuggest option. It’s quite easy to use.
In this example, my target keyword “how to increase online sales” is moderately competitive and an estimated search volume of 480 per month.
4. Check your target
Once you’ve chosen your keywords, start seeing what the top-page sites are already doing.
BuzzSumo is a tool that can help you find the content that gets the most attention on social media.
Alternatively, Google also provides valuable information about which pages dominate the web for certain keywords.
Once again, that Skyscraper ‘swordsman’ was all about beating the competition. If it’s 2,000 words? Then you create at least 4,000 words of content or more. If possible. Consider also from the aesthetic side? Beat the competition by making your articles easier to read. Fine-tune the h1, h2, h3 and more hierarchies and formats. Add interesting elements like photos, infographics, screenshots, or videos. The goal is to be 2x or 10x better than the page you are challenging. Creating a second-class version won’t get you anywhere.
5. Find your allies
Ideally, find 100 to 200 websites that will not only allow you to contribute, but also include dofollow links in articles.
Or you can try my premium backlink services. It’s okay to consider from the Domain Authority side. Because this is the only way most people judge the quality of a site. Rather than completely dark.
However, note that, some low authority sites have high traffic. That means, Google has trust in related sites.
You can choose a site whose DA is around 20+ Meanwhile, I assume you choose the free and winding road. Through sites that provide guest posting opportunities.
So, first; List your target sites. In list form.
Once that’s all set, you can start sending emails with your guest post ideas. As mentioned in the previous section, manual linking will still be effective, as long as it’s done in a “human” and personalized approach.
Make emails polite, short, concise and clear. Emphasize that your guest post is for link building. That way, site owners know that you expect links from the content you post on their sites.
6. Pay attention to Domain Authority
Domain authority or commonly abbreviated as DA is a measure of the strength of a website’s domain as a whole. So in essence DA is the ranking of domain names and there are values ranging from 0 to 100 in assessing the ranking of a domain name. And the higher the DA value, the more reliable and credible a website is.
So how to create backlinks by placing backlinks on websites that have high DA is the right way. It’s just that getting permission to plant our backlinks on websites with high DA is not easy.
To find out how much DA is on a website, you can go to moz.com or websiteseochecker.com. And the value of Domain Authority itself depends on various factors.
The first is the age of the domain itself. The longer the domain, the higher the DA value. Why is that? This is because if the website lasts a long time, the website will automatically be seen as a trusted website because it is consistent with its existence in cyberspace.
Second is the popularity of the website. A popular website is a website that is often used as a reference. Like Wikipedia, the website has a high DA because it is often used as a reference. In addition, the number of backlinks by making the backlinks according to the provisions can increase the value of the popularity of the website.
The last is the size of the domain and this relates to how many posts the website makes. The more posts that are made, the more backlinks are formed.
7. Pay attention to Page Authority
Page Authority or commonly abbreviated as PA is ranking on one page only so to get a high score on PA can only be done by maximizing the content on that page. The PA value of a page is 0 to 100. And the PA value can be checked via moz.com or websiteseochecker.com by entering the page URL.
8. Placing backlinks correctly
Placement on backlinks also affects the strength of backlinks. By placing the backlink in a place where there are more chances of being clicked, for example in the content of the article, it is better than placing it in a place where people rarely see it, for example in the footer or attribution.
By placing relevant backlinks in article content, for example, search engines will read that the backlinks that are installed are really relevant to the content. So that in addition to providing more opportunities to be clicked, you will also get points from search engines.
9. Pay attention to the type of backlink link
In the world of SEO, especially backlinks, there are two kinds of links, namely nofollow links and dofollow links. A dofollow link is a link that we usually know, namely a link that when we click it will be directed to the website or page that the backlink maker wants and is valuable in the eyes of Google. And the average link that is used is type like this.
A nofollow link is a link that when clicked goes to a website or page that the backlink link maker wants but is dead in the eyes of Google. Sometimes in a website forum when we create a backlink link, what happens is that the link we create becomes dead alias turns into a nofollow link.
Nofollow links are not recognized by search engines as backlinks because they have a zero value. Even so, many SEO experts still decide to create nofollow links on the grounds that the content is seen more naturally by search engines.
10. Provide content-relevant backlinks
How to create backlinks with relevant links also greatly affects the strength of backlinks. The meaning of relevant here is when the content of the article to be inserted backlink is relevant to the content of the backlink that we planted.
So that the planting of backlinks should not be in any place. although it can be done but it will be useless if we place our backlinks on content that is not suitable.
11. Use of the right anchor text
What is anchor text?
Usually in a post on a backlink website that will be embedded in a text. So that we do not know the name of the website or the URL that is installed in the article before we click on the text that has been planted with a backlink link. The visible text in which there is a link is called anchor text.
So if we make an article on a website with a certain theme, the ancor text used, of course, the use of words does not come out of that theme. The use of anchor text is related to the credibility of the website content because its value lies in the relevance of the words used.
Conclusion By paying attention to some of the steps that we have stated above, we will no longer be confused about how to make backlinks properly and optimally. But sometimes when we have tried our best but the results we want are not as expected.
This can be caused by various things. It could be the point that we reach too many competitors, or the way we make backlinks that we did there was an error and we didn’t know it and so on. However, the key to success is to return to our efforts and perseverance.